Brand strategy
Who you are for, what you stand for and why people should pick you over the shop next door. Written down in plain words your whole team can use.
Brand & launch studio · Dubai
Fresh brands,
made to stick.
FreshJam builds brands for cafés, food, beauty and lifestyle businesses in Dubai: the name, the look, the packaging and the launch that gets people through the door.
Services
The ingredients
Six things every memorable brand is made of. Take one or the whole jar.
Naming & messaging
Names, taglines and the handful of lines you will repeat on every menu, label and post. Checked in English and Arabic.
Visual identity
Logo, colours, type and the small details that make a brand easy to recognise on a shelf, a shopfront or a phone screen.
Packaging & print
Labels, boxes, bags, menus and signage designed for how they are actually used, then prepared for UAE printers.
Launch campaigns
Opening plans, teasers, influencer seeding and the first month of social content, timed around your launch date.
Websites & online shops
Simple, fast websites and online stores that look like the brand and make ordering, booking or buying easy.
Process
The recipe
Five steps, one team, no surprises on the bill.
- 1
Taste
We spend time with your product, your team and your customers. Then we tell you honestly what is working and what is not.
- 2
Mix
Strategy, name and two or three creative routes on one page each. You pick a direction before any polishing starts.
- 3
Cook
We design the full identity and apply it to the things you need first: packaging, signage, social and website.
- 4
Serve
Launch plan, files for every supplier and a brand guide your team can follow without calling us.
- 5
Keep fresh
Optional monthly support for new products, seasonal campaigns and anything that needs to look on brand.
Deliverables
What's in the jar
Every brand project ends with a complete kit your team and suppliers can use straight away.
- Logo suite for print, web and social
- Colour palette and typefaces
- Brand guidelines PDF
- Packaging and label artwork
- Social media templates
- Business cards and stationery
- Website or landing page
- Launch content plan
Industries
Who we jam with
- Cafés & restaurants
- Food & drink products
- Beauty & skincare
- Fashion & accessories
- Wellness & fitness
- Home & lifestyle
- Kids & family
- Startups
Packages
Pick your size
Every project gets a written proposal and a fixed quote before we start.
Brand Starter
Everything a new brand needs to open its doors looking right.
- Strategy and naming
- Logo and visual identity
- Starter brand guide
Brand + Launch
The full identity plus a launch that gets people talking in the first month.
- Everything in Brand Starter
- Packaging and signage
- Launch campaign and website
Brand Refresh
A sharper look and clearer message for brands that have outgrown their first identity.
- Brand audit
- Updated identity
- Rollout plan
FAQ
Questions, answered
How long does a new brand take?
Most identity projects take four to six weeks from the first meeting to final files. Launch campaigns run alongside and depend on your opening date.
Do I own the logo and designs?
Yes. Once the project is paid, the final logo, artwork and files are yours, with full rights to use and register them.
Can you work with my existing logo?
Yes. A Brand Refresh can keep what people already recognise and fix what is holding the brand back.
Do you handle printing and production?
We prepare print-ready files and can manage UAE printers and suppliers for you, quoted at cost.
Do you work in Arabic?
Yes. Names, taglines, packaging and social content can be produced in Arabic, English or both.
How do we get started?
Send us a few lines about the business and your timing. We reply within one working day and send a written proposal after a short call.
Contact
Got a brand on the stove?
Tell us about the business and your timing. We reply within one working day.
- info@freshjammarketing.com
- Flat 201, Coastal Building, Al Qusais 2, Deira, Dubai, UAE
- Monday to Friday, 9:00 to 18:00 GST